Sony KDL40W3000 Picture Quality

Once properly calibrated, the first thing that strikes you when you watch your favourite movie on the Sony KDL40W3000 is how realistic the colours look. This is due in no small part to the accurate colour gamut found on the Sony KDL40W3000 (as long as the right settings are used), as well as D65 greyscale (again after calibration) which meant that skin tones and green foliage - both notoriously difficult to portray - look wonderfully authentic.

The previous generation of W series was the first LCD TV to come close to matching the black level on plasma televisions, and the Sony KDL40W3000 improves matter even more. Gone were the days you see a swathe of greyness descending on the screen... the blacks on KDL40W3000 would impress all but the most critical of viewers in dim environment.

And it is a credit to Sony that in spite of some truly deep blacks being spit out, the KDL40W3000 managed to maintain the gradation in dark-to-mid-grey shading where many other lesser LCDs would have just ruthlessly obliterated the nuances. Again, switching off all the low-end gamma modifying controls is essential in achieving this.

When watching high def (HD) content, the Sony KDL40W3000 shines with its detail resolution, especially if "Full Pixel" is engaged to fully utilise the 1:1 pixel mapping when the LCD TV is fed with 1080 source. Intricacies in the background which are normally blurred can still be seen reasonably clearly on the Sony KDL40W3000 provided the source is up to it.