KDL40W3000 Sony LCD TV
KDL40W3000 is the latest in Sony Bravia's illustrious W series of LCD TV, the previous generation of which represented the biggest threat from the LCD television camp to come close to the picture quality offered by plasma TVs. Among other impressive features, the Sony KDL40W3000 boasts a 1920 x 1080 true high-definition (HD) panel resolution, and true 24fps movie source signal support, although it lacks the 100Hz Motionflow technology found only on Sony's top-tier X-series range of LCD television. This quick review will let you know that good and bad things about the Sony KDL40W3000, and also guide you through the process of tweaking your LCD TV to achieve better image quality.
Pros
- True to their slogan "Colours Like No Other", the Sony KDL40W3000 delivers the most accurate colours along with excellent colour decoding seen on an LCD television to date.
- The SPVA panel that is incorporated on the Sony KDL40W3000 allows it to produce one of the deepest blacks among LCD TV without obliterating shadow detail.
- The KDL40W3000 achieves outstanding resolution and detail especially when "Full Pixel" is engaged to achieve 1:1 mapping for 1080 source.
Cons
- For such an expensive LCD TV from a respected brand, unfortunately the video processing on the KDL40W3000 is not as good as we would expect.
- When the content on screen is nearly black or black, the brightness would automatically decrease, causing a somewhat distracting auto dimming effect.
- Reflecting Sony's position as a premium brand, the price of the Sony KDL40W3000 is more expensive than rival models with similar specifications.